A Georgian lifestyle brand for everyone

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About the concept

“Pro.Khinkali” is an international chain of Georgian restaurants by Arkady Novikov, a part of the Novikov Group & Family Garden project.
The menu features authentic classics and original dishes with an author`s twist: signature khinkali, legendary Adjarian khachapuri, spicy kharcho, tender kebab and vibrant vegetable appetizers.
All restaurants feature a spacious open kitchen, while the interiors are filled with references to the warm atmosphere of Tbilisi's streets and bazaars. Colorful ornaments complement the abundance of greenery, while the texture of wicker chandeliers is complemented by cozy astrakhan chairs.

NOVIKOV GROUP & FAMILY GARDEN

30+ years in restaurant business
Time builds trust to Novikov Group & Family Garden
Perfect product
A concept thought-out to the smallest detail
Recognizable brand
Active marketing and maximum transparency
Cutting-edge technology and strict quality control
A solid foundation for sustainable growth
Profitable business
An efficient business model with a transparent economy
Unified loyalty program
The foundation for growing key business metrics
Juicy khinkali
Golden Adjarian khachapuri
Delicious grilled dishes
All the colors of a Georgian feast
Fresh vegetables and local cheeses

Aromas of spices and fresh herbs

Classics with a bright accent
Tastes that warm you up
is
300
mln rub.
Minimum annual turnover

+ opportunity for using and maintaining open fire equipment

+ Возможность использования оборудования, работающего на открытом огне

is
150
kW
Minimum requested power
is
500
m2
Minimum requested floor space
from
24
months
Payback period starts
6
%
Royalty fee
from
120
mln rub.
Investments start
15
mln rub.
Lump-sum fee

Franchise package includes 10 features

Startup support
Corporate identity
Assistance in selection of premises
01
02
Consultation on business launching issues
Connection to key chain providers
03
04
Support for the opening team
07
Marketing support
Restaurant design standards
06
05
Brand book and guidelines
Training and advice
Hall and kitchen staff training
08
09
Connection to chain`s call center
Business advice
10
In each of our franchises, we lay out a sustainable business architecture with clear standards, a recognizable style and a financial model designed for years to come
Arkadiy Novikov (Novikov Group) and Yervand Galstyan (Family Garden)
Founders of the Culinary Alliance

How to open a restaurant?

Submit an application for a franchise
01
Selection of premises
03
Agreement conclusion
02
Restaurant’s renovation and equippin
04
Staff recruitment and training
05
Initial procurement
06
Opening team
07

Andrey Bova

Brand chef
Andrey heads the kitchen of the “Pro.Khinkali” restaurant chain. He is arguably one of Russia's most renowned chefs, with over 20 years of experience in gastronomy. He hosts popular shows on the Domashny TV channel and is the author of the book "Five Dinners: Simple Recipes with Love for Your Closest Ones". Bova is a master of Georgian cuisine. His vibrant style combines a passionate exploration with a careful interpretation of authentic recipes. A favorite dish at “Pro.Khinkali” is the spicy Georgian kuchmachi, a stew made with offal and pomegranate seeds.

Andrey Bova

Brand chef
Andrey heads the kitchen of the “Pro.Khinkali” restaurant chain. He is arguably one of Russia's most renowned chefs, with over 20 years of experience in gastronomy. He hosts popular shows on the Domashny TV channel and is the author of the book "Five Dinners: Simple Recipes with Love for Your Closest Ones". Bova is a master of Georgian cuisine. His vibrant style combines a passionate exploration with a careful interpretation of authentic recipes. A favorite dish at “Pro.Khinkali” is the spicy Georgian kuchmachi, a stew made with offal and pomegranate seeds.
Happiness according to Georgian recipes
Colorful ornaments
A mood-creating space
The warmth of Georgian hospitality
Open kitchen

Textured lamps

A heartfelt place for gatherings with friends
Stylish authentic design
Abundance of greenery and light
Cozy atmosphere

Map of restaurants

Expected to open
Chelyabinsk
● “Forum” shopping mall, Saken Seifullin avenue, 617
Ufa
● Mendeleeva street, 132
Tashkent
● Amir Temur avenue, 60
Shota Rustaveli street, 22A
Sochi
● “Mandarin” entertainment center, Bestuzheva street, 1/1
● Morskoy lane, 1/1B
● Roza Khutor, Polyanka embankment, 1
Saint Petersburg
● “Galeria” shopping mall, Ligovskiy avenue, 30A
● Stadionnaya street, 52
● “Novaya Provintsiya” shopping mall, Marshala Zhukova avenue, 35
Rostov-on-Don
Pereslavl-Zalessky
● Sadovaya street, 10
Omsk
● “Asgard” shopping mall, 70 let Oktyabrya street, 5
Nizhny Novgorod
● Gagarina avenue, 35/1
Krasnodar
● Turgeneva street, 149/151
● “Munich” shopping mall, Krasnaya street, 127
Yekaterinburg
● 8 Marta street, 8D
Voronezh
● “Grad” city-park, Solnechniy village, Parkovaya street, 3
● “Pyat Stolits” shopping mall, Zagorovskogo street, 1
Astana
● Dinmukhamed Kunaev street, 8/1
Anapa
Pionerskiy avenue, 1A
Almaty
● Shopping center "FORUM", Saken Seifullin Ave., 617
Moscow region
● Krasnogorsk urban district, “At BAZAAR” gastro hall, M-9 Baltiya highway, 26-y kilometr, 7А
● Krasnogorsk urban district, Krasnogorsky boulevard, 3A
Moscow
● Butyrskaya, 69-71-1
● Vavilova street, 64/1-1
● Zubovskiy boulevard, 17
● Ladozhskaya street, 2/37
● Novokuznetskaya street, 39-1
● Osenniy boulevard, 8A
● “Aviapark” shopping mall, Khodynsky boulevard, 4
● “Arcadia” shopping mall, Bolshoy Ovchinnikovsky lane, 16
● “Botanica” shopping mall, Vilgelma Pika street, 11
● “Metropolis” shopping mall, Leningradskoye highway, 16A-4
● “Nebo” business center, Aviatorov street, 3B
  • Komsomolskaya street, 32
Khanty-Mansiysk
  • 40 Let Pobedy street, 33
Tolyatti
Smolensk
  • Dzerzhinskogo street, 18
PERMIAN
● Gagarina Blvd., 65A
Novorossiysk
  • “Aqua Mall” shopping mall, Admirala Serebryakova embankment, 29D-1
Karaganda
  • Shakhtyorov avenue, 5/2
Dushanbe
  • Bukhoro street, 22
Voronezh
  • “Grand-Prix” multifunctional complex, Voroshilova street, 1A
Moscow region
  • Mytishchi urban district, Mira street, 32/1
  • “Avenue Sever” shopping mall, Korovinskoye highway, 4
  • “Citydel” business center, Zemlyanoy Val street, 9
  • Novoslobodskaya street, 14/19-1
Moscow
Already opened

Contact us

If our concepts resonate with you, join our big family of partners
Franchise department
Alexey Vinokurov
CEO
Contact us
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Отдел франчайзинга
Олеся Селюх
Руководитель отдела франчайзинга