About the concept
"Pro.Midii" is a project by Novikov Group & Family Garden that seamlessly combines premium cuisine and restaurant service with the speed and simplicity of street food. The concept is based on Mediterranean-Asian fusion, with an emphasis on Black Sea mussels in signature sauces and local fish.
Connoisseurs of Mediterranean cuisine will appreciate the gravlax, pike-perch or trout hummus and rillettes, fresh seafood pasta and Crimean oysters. Fans of bold Asian flavors will appreciate the spicy tom yum and spicy udon. The interior is filled with light and air, with delicate nautical accents.
30+ years in restaurant business
Time builds trust to Novikov Group & Family Garden
Perfect product
A concept thought-out to the smallest detail
Recognizable brand
Active marketing and maximum transparency
Cutting-edge technology and strict quality control
A solid foundation for sustainable growth
Profitable business
An efficient business model with a transparent economy
Unified loyalty program
The foundation for growing key business metrics
is
100
mln rub.
Minimum annual turnover
is
250
m2
Minimum requested floor space
from
40
mln rub.
Investments start from
6
%
Royalty fee
5
mln rub.
Lump-sum fee
from
24
months
is
120
kW
Payback period starts
Minimum requested power
Franchise package includes 10 features
Startup support
Assistance in selection of premises
01
02
Consultation on business launching issues
Connection to key chain providers
03
04
Support for the opening team
07
Marketing support
Restaurant design standards
06
05
Brand book and guidelines
Corporate identity
Training and advice
Hall and kitchen staff training
08
09
Connection to chain`s call center
Business advice
10
"In each of our franchises, we lay out a sustainable business architecture with clear standards, a recognizable style and a financial model designed for years to come."
Arkadiy Novikov (Novikov Group) and Yervand Galstyan (Family Garden)
Founders of the Culinary Alliance
How to open a restaurant?
Submit an application for a franchise
01
Selection of premises
03
Agreement conclusion
02
Restaurant’s renovation and equipping
04
Staff recruitment and training
05
Initial procurement
06
Opening team
07
Restaurant`s opening
Sergey Nosov
Brand chef
Brand Chef of “Pro.Midii”, a new project by the Novikov Group & Family Garden restaurant holdings. Sergey has over 25 years of culinary experience.
He interned at renowned restaurants in Japan, France and Italy, as well as participated in the launch of over 50 restaurants in Russia and the CIS. He is a member of the Federation of Professional Chefs and Pastry Chefs of Russia, a participant in the Russian Gastronomic Seasons in Monaco, and a teacher at Ask The Chef and Novikov School. He was a jury member on the highly rated show “Hell's Kitchen”. He specializes in the cuisine of southern countries, values comfort food and strives to preserve the natural flavor of each ingredient.
He interned at renowned restaurants in Japan, France and Italy, as well as participated in the launch of over 50 restaurants in Russia and the CIS. He is a member of the Federation of Professional Chefs and Pastry Chefs of Russia, a participant in the Russian Gastronomic Seasons in Monaco, and a teacher at Ask The Chef and Novikov School. He was a jury member on the highly rated show “Hell's Kitchen”. He specializes in the cuisine of southern countries, values comfort food and strives to preserve the natural flavor of each ingredient.
Sergey Nosov
Brand chef
Brand Chef of “Pro.Midii”, a new project by the Novikov Group & Family Garden restaurant holdings. Sergey has over 25 years of culinary experience.
He interned at renowned restaurants in Japan, France and Italy, as well as participated in the launch of over 50 restaurants in Russia and the CIS. He is a member of the Federation of Professional Chefs and Pastry Chefs of Russia, a participant in the Russian Gastronomic Seasons in Monaco, and a teacher at Ask The Chef and Novikov School. He was a jury member on the highly rated show “Hell's Kitchen”. He specializes in the cuisine of southern countries, values comfort food and strives to preserve the natural flavor of each ingredient.
He interned at renowned restaurants in Japan, France and Italy, as well as participated in the launch of over 50 restaurants in Russia and the CIS. He is a member of the Federation of Professional Chefs and Pastry Chefs of Russia, a participant in the Russian Gastronomic Seasons in Monaco, and a teacher at Ask The Chef and Novikov School. He was a jury member on the highly rated show “Hell's Kitchen”. He specializes in the cuisine of southern countries, values comfort food and strives to preserve the natural flavor of each ingredient.
Map of restaurants
● “MoreMall” entertainment center, Novaya Zarya street, 7
● “Mandarin” entertainment center, Bestuzheva street, 1/1
Sochi
Already opened