About the concept
“Kitana Asia Grill” is a restaurant redefining modern Pan-Asian cuisine. The concept centers on the Japanese robata grill, which imparts a unique texture to meat and seafood. The menu features kushiyaki skewers, premium steaks, classic Asian spicy soups, tataki, gyoza and other authentic dishes from Japan, Thailand, Korea, Singapore and China.
The heart of the restaurant is the open kitchen, allowing guests to witness how impeccably fresh ingredients are transformed into simple dishes with bold character.
30+ years in restaurant business
Time builds trust to Novikov Group & Family Garden
Perfect product
A concept thought-out to the smallest detail
Recognizable brand
Active marketing and maximum transparency
Cutting-edge technology and strict quality control
A solid foundation for sustainable growth
Profitable business
An efficient business model with a transparent economy
Unified loyalty program
The foundation for growing key business metrics
from
80
mln rub.
Investments start
+opportunity for using and maintaining open fire equipment
6
%
Royalty fee
is
350
м2
is
150
кВт
от
180
млн ₽
в год
в год
Minimum requested floor space
Minimum annual turnover
Minimum requested power
10
mln rub.
Lump-sum fee
from
24
months
Payback period starts
Franchise package includes 10 features
Startup support
Assistance in selection of premises
01
02
Consultation on business launching issues
Connection to key chain providers
03
04
Support for the opening team
07
Marketing support
Restaurant design standards
06
05
Brand book and guidelines
Corporate identity
Training and advice
Hall and kitchen staff training
08
09
Connection to chain`s call center
Business advice
10
"In each of our franchises, we lay out a sustainable business architecture with clear standards, a recognizable style and a financial model designed for years to come."
Arkadiy Novikov (Novikov Group) and Yervand Galstyan (Family Garden)
Founders of the Culinary Alliance
How to open a restaurant?
Submit an application for a franchise
01
Selection of premises
03
Agreement conclusion
02
Restaurant’s renovation and equipping
04
Staff recruitment and training
05
Initial procurement
06
Opening team
07
Restaurant`s opening
Rustam Samedov
Brand chef
Brand Chef of the “Kitana Asia Grill” pan-Asian restaurant chain, a joint project between Arkady Novikov (Novikov Group) and Yervand Galstyan (Family Garden).
A representative of the cooking dynasty in the third generation, he has 15 years of combined experience in gastronomy. He has worked for major restaurant holdings in Russia and Kazakhstan. He designed, opened and supervised the first culinary education center for chefs, Prime Beef Academy. He specializes in Japanese, Singaporean, and Chinese cuisines and works with fermentation, BBQ, and smoking techniques.
A representative of the cooking dynasty in the third generation, he has 15 years of combined experience in gastronomy. He has worked for major restaurant holdings in Russia and Kazakhstan. He designed, opened and supervised the first culinary education center for chefs, Prime Beef Academy. He specializes in Japanese, Singaporean, and Chinese cuisines and works with fermentation, BBQ, and smoking techniques.
Rustam Samedov
Brand chef
Brand Chef of the “Kitana Asia Grill” pan-Asian restaurant chain, a joint project between Arkady Novikov (Novikov Group) and Yervand Galstyan (Family Garden).
A representative of the cooking dynasty in the third generation, he has 15 years of combined experience in gastronomy. He has worked for major restaurant holdings in Russia and Kazakhstan. He designed, opened and supervised the first culinary education center for chefs, Prime Beef Academy. He specializes in Japanese, Singaporean, and Chinese cuisines and works with fermentation, BBQ, and smoking techniques.
A representative of the cooking dynasty in the third generation, he has 15 years of combined experience in gastronomy. He has worked for major restaurant holdings in Russia and Kazakhstan. He designed, opened and supervised the first culinary education center for chefs, Prime Beef Academy. He specializes in Japanese, Singaporean, and Chinese cuisines and works with fermentation, BBQ, and smoking techniques.
Map of restaurants
Already opened
Expected to open
Bolshaya Gruzinskaya street, 39
Moscow
Mirzo Ulugbek distict, Shakhrisabz, 31B
Tashkent