About the concept
“LaLi” is a restaurant chain that offers a fresh take on Uzbek cuisine. The main focus is on authentic regional dishes. Recipes, passed down through generations, have been collected from across the country and carefully adapted to modern restaurant culture.
Here, you can try kid goat stewed in sour cream as it is served in Bukhara, pike perch in batter as in Urgench, and, of course, Samarkand-style pilaf. The sky-blue and sand-colored interior, interspersed with the ornamental patterns of Uzbek ceramic platters, immerses guests in the atmosphere of an oriental fairytale.
30+ years in restaurant business
Time builds trust to Novikov Group & Family Garden
Perfect product
A concept thought-out to the smallest detail
Recognizable brand
Active marketing and maximum transparency
Cutting-edge technology and strict quality control
A solid foundation for sustainable growth
Profitable business
An efficient business model with a transparent economy
Unified loyalty program
The foundation for growing key business metrics
15
mln rub.
Lump-sum fee
300
mln rub.
is
Minimum annual turnover
24
months
from
Payback period starts
600
м2
from
Minimum requested floor space
+ Minimum requested floor space is 600 m2
opportunity for using and maintaining open fire equipment
opportunity for using and maintaining open fire equipment
180
kWт
is
Minimum requested power
6
%
Royalty fee
120
mln rub.
from
Investments start
Franchise package includes 10 features
Startup support
Assistance in selection of premises
01
02
Consultation on business launching issues
Connection to key chain providers
03
04
Support for the opening team
07
Marketing support
Restaurant design standards
06
05
Brand book and guidelines
Corporate identity
Training and advice
Hall and kitchen staff training
08
09
Connection to chain`s call center
Business advice
10
"In each of our franchises, we lay out a sustainable business architecture with clear standards, a recognizable style and a financial model designed for years to come."
Arkadiy Novikov (Novikov Group) and Yervand Galstyan (Family Garden)
Founders of the Culinary Alliance
How to open a restaurant?
Submit an application for a franchise
01
Selection of premises
03
Agreement conclusion
02
Restaurant’s renovation and equipping
04
Staff recruitment and training
05
Initial procurement
06
Opening team
07
Restaurant`s opening
Ruslan Italmazov
Brand chef
Brand Chef of the “LaLi” restaurant chain. He has over 20 years of experience in gastronomy, including over 10 as head chef. He specializes in signature cuisine. Born in Uzbekistan, he has maintained a lifelong love for the country and its traditions. The Lali concept, for which he has selected and carefully interpreted centuries-old recipes, is a clear example of this. He is the winner of the "What & Where to Eat - South 2024" award in the "Brand Chef of the Year" category. He is also shortlisted for the "Palme d'Or 2024" award
Ruslan Italmazov
Brand chef
Brand Chef of the “LaLi” restaurant chain. He has over 20 years of experience in gastronomy, including over 10 as head chef. He specializes in signature cuisine. Born in Uzbekistan, he has maintained a lifelong love for the country and its traditions. The Lali concept, for which he has selected and carefully interpreted centuries-old recipes, is a clear example of this. He is the winner of the "What & Where to Eat - South 2024" award in the "Brand Chef of the Year" category. He is also shortlisted for the "Palme d'Or 2024" award.
Map of restaurants
Samarkand
Dushanbe
Al-Farabi street, 27
Almaty
Bolshaya Gruzinskaya street, 39
Moscow
Expected to open
Tashkent
Yunusabad district, Kiyot living area, 57B
● Красная Поляна, наб. Времена года, 3
● РК «Мандарин», Бестужева, 1/1
● РК «Мандарин», Бестужева, 1/1
Sochi
Revolution avenue, 36/38
Voronezh
“Aviapark” shopping mall, Khodynsky boulevard, 4
Moscow
Already opened
