About the concept
“Sorrento” is a family restaurant with a big and hospitable soul where everyone can feel like they`re on the warm Mediterranean coast. Southern culture, which has inspired several Novikov Group & Family Garden projects, resonates with Italian culture: a love of warm family gatherings unites people from different countries.
For “Sorrento”, brand chef Ruslan Italmazov has created a menu that evokes a journey through Italy, with exquisite appetizers, ravioli, pizza, lasagna and legendary gelato.
30+ years in restaurant business
Time builds trust to Novikov Group & Family Garden
Perfect product
A concept thought-out to the smallest detail
Recognizable brand
Active marketing and maximum transparency
Cutting-edge technology and strict quality control
A solid foundation for sustainable growth
Profitable business
An efficient business model with a transparent economy
Unified loyalty program
The foundation for growing key business metrics
*The investment amount depends on the area of the premises, its configuration and the availability of utilities
mln rub.
15
Lump-sum fee
from
mln rub.
100
Investments start*
is
mln rub.
240
Minimum annual turnover
%
6
Royalty fee
+ opportunity for using and maintaining open fire equipment
months
from
28
Payback period starts
is
m2
450
Minimum requested floor space
is
kW
150
Minimum requested power
Franchise package includes 10 features
Startup support
Assistance in selection of premises
01
02
Consultation on business launching issues
Connection to key chain providers
03
04
Support for the opening team
07
Marketing support
Restaurant design standards
06
05
Brand book and guidelines
Corporate identity
Training and advice
Hall and kitchen staff training
08
09
Connection to chain`s call center
Business advice
10
"In each of our franchises, we lay out a sustainable business architecture with clear standards, a recognizable style and a financial model designed for years to come."
Arkadiy Novikov (Novikov Group) and Yervand Galstyan (Family Garden)
Founders of the Culinary Alliance
How to open a restaurant?
Submit an application for a franchise
01
Selection of premises
03
Agreement conclusion
02
Restaurant’s renovation and equipping
04
Staff recruitment and training
05
Initial procurement
06
Opening team
07
Restaurant`s opening
Ruslan Italmazov
Brand chef
Ruslan Italmazov heads the kitchen at the “Sorrento” Italian restaurant chain, a joint project between Novikov Group and Family Garden. He began his career in gastronomy over 20 years ago and has been a chef for over 10 years. He is the winner of the "What & Where to Eat - South 2024" award in the "Brand Chef of the Year" category. He is also shortlisted for the "Palme d'Or 2024" award. Ruslan Italmazov's style combines respect for authentic recipes with modern techniques and presentation methods. The “Sorrento” menu is a vibrant declaration of love for Italian culinary traditions and the atmosphere of the sunny coast.
Ruslan Italmazov
Brand chef
Ruslan Italmazov heads the kitchen at the “Sorrento” Italian restaurant chain, a joint project between Novikov Group and Family Garden. He began his career in gastronomy over 20 years ago and has been a chef for over 10 years. He is the winner of the "What & Where to Eat - South 2024" award in the "Brand Chef of the Year" category. He is also shortlisted for the "Palme d'Or 2024" award. Ruslan Italmazov's style combines respect for authentic recipes with modern techniques and presentation methods. The “Sorrento” menu is a vibrant declaration of love for Italian culinary traditions and the atmosphere of the sunny coast.
Map of restaurants
Novorossiysk
● Admirala Serebryakova embankment, 29/1
Rostov-on-Don
Tashkent
Expected to open
Anapa
● Gorkogo street, 22
Minsk
● Internatsionalnaya street, 38
Sochi
● Krasnaya Polyana Resort, Gornaya Karusel, 6
● “Mandarin” entertainment center, Bestuzheva street, 1/1
● “Mandarin” entertainment center, Bestuzheva street, 1/1
Tashkent
● Mirabad district, Mirabad street, 64A
Tyumen
● Respublika street, 142
Already opened
Contact us
If our concepts resonate with you, join our big family of partners
Franchise department
Alexey Vinokurov
Contact us
If our concepts resonate with you, join our big family of partners
Franchise department
Alexey Vinokurov